It’s an essential topic in the martial arts industry — or at least it should be. Unless up-and-coming instructors open more dojo and current instructors do things with best practices in mind, the arts won’t grow, and that means people who otherwise would benefit from training will miss out. Dr. Jerry Beasley, Black Belt’s 2000 Instructor of the Year, wrote this book to address the issue. Based on three decades of experience, it covers the logistics of establishing a profitable martial arts business. Filled with examples and anecdotes from successful entrepreneurs, it offers advice on marketing strategies, promotional efforts and product development. In short, the book provides a clear and comprehensive road to creating a thriving martial arts business.